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Numerous companies have difficulty the distinction between search engine optimization and paid search. Essentially, SEO is the process of boosting the online presence's ranking in unpaid search engine listings . In contrast , paid search is the encompassing concept that covers both organic marketing and promotional efforts like PPC . Ultimately , both strategies can help the company attract greater traffic to the site , but these operate in essentially distinct manners .
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- Emphasize keyword research .
- Develop valuable content .
- Improve your website .
- Build trusted links.
- Analyze marketing outcomes.
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